MOST BRAND ARCHETYPE QUIZZES DON'T TRANSLATE INTO CUSTOMERS

Most archetype quizzes try to tell you who you are.
That’s fun—but it puts the spotlight on the wrong person.

If your goal is to resonate, your brand has to speak to the customer.
To what they’re afraid of, hoping for, longing for—
Their emotional buying motive.

Your brand needs to embody the emotional promise your ideal clients are seeking.

That's how recognition happens.
That’s how authority forms.
That’s how the Instant Yes moment is created.